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The Copy Prescription blog

Ideas, insights and inspiration on all things health copywriting and marketing, to help you attract more clients, fans and funders.

Content Marketing, Tone and Style, Inclusive content Louise Shanahan Content Marketing, Tone and Style, Inclusive content Louise Shanahan

The stories we should be telling

The worldwide protests against racial injustice have become a catalyst for many white people like me to sit up and ask themselves, what’s my role in this story? What can I do in my own little part of the world to make things better? As people who write copy, we’ve got an added responsibility – or opportunity – to think about the stories we tell, and how we tell them. Our words matter.

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