Brand messaging and
tone of voice guide
Struggling to find the right words?
What if you could eliminate guesswork and feel excited to get your message out there, knowing it will speak directly to your ideal readers?
Using client interviews, competitor analysis and industry research, I’ll put your brand under the microscope and zoom in on what you really need to say to connect with your ideal audience.
You’ll get a handy set of clear, relevant and easy-to-use messages that resonate with readers and sound like you.
With clear brand messaging, you can:
✓ Avoid wasting time and money on best-guess marketing
✓ Speak to your customers with confidence and clarity, knowing your superpowers aren’t hidden under a pile of snooze-worthy content and vague messages
✓ Use your real client testimonials to discover your X-factor and unearth the exact phrases that will make your readers feel like you’re speaking only to them
✓ Attract more qualified leads and make more sales with consistent messaging and a tone of voice that’s true to you
Here’s how it works
Step 1
Two-hour deep-dive into your service
First, we’ll kick off with a two-hour deep-dive into the big problem you’re solving for your clients and how they felt after you came into their life. Understanding the transformation you offer helps us spot what differentiates you from everyone else — and why people should care.
Step 2
Market analysis
Next, I’ll interview your clients, conduct competitor analysis, and pinpoint the most important benefits you offer to potential clients. I’ll also pull out some show-stopping client testimonials to support each of your messages.
Step 3
Personalised messaging report
Finally, I’ll wrap it all up into key messages you can use straight away, and a ‘say this, not that’ tone of voice guide, so you feel confident speaking and writing about your work. You’ll glean solid insights about your ideal client’s desires and motivations, from which to create copy that’s most likely to convert.
“I felt like you understood my ideal client, my message,
and me as a person.”
You took my message, passion and ideas, and moulded them into a coherent story that people can walk through, as they make the decision to start coaching with me. My best friend read the page and said “It looks and reads exactly like you. I’d have sworn you wrote it. I love it.”
Tara Fitness, online nutrition coach and personal trainer
The Nitty Gritty
Walk away with a complete action plan for effortless communication wherever you need words – in your web copy, blog posts, sales pitches, awkward networking events and more. Now that’s bang for your buck.
Price: £2750
Turnaround time: 10 days