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      <image:title>Blog - White paper: 5 key takeaways from an analysis of 50 healthcare white papers - Make it stand out</image:title>
      <image:caption>Example of white paper design from one of The Copy Prescription’s projects with Unhide</image:caption>
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      <image:title>Blog - White paper: 5 key takeaways from an analysis of 50 healthcare white papers - Download the white paper &gt;&gt;</image:title>
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  <url>
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    <lastmod>2021-11-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/1590246837295-HP1OT8GWL45IOY3D6KIU/Louise+Shanahan+7+copy.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/1589535158256-BYUA2YMSQMHYSSAMPYFR/TCP_testimonials_template+%281%29.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/1589132722254-341P726KM05AVT9QK7P8/Louise+Shanahan-About+copy.jpeg</image:loc>
      <image:title>About</image:title>
      <image:caption>When I’m not researching keywords or catching up on the latest Healthcare Dive, I host the 15 Minute Freelancer podcast, where I help other freelancers build the skills to deliver top-notch client services too.</image:caption>
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  <url>
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    <lastmod>2021-11-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/1588751098535-4TGSRPMLD5IR8OW9G2QZ/0__42syHARjMQJkaCk.jpg</image:loc>
      <image:title>Services</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/1588157480205-DA58IGS03KEODJZJT62S/TCP_bottle_v1.png</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/1588169044621-4MIRVWQ4EKN7FGFIY1ST/Services_2_community.jpg</image:loc>
      <image:title>Services</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/1588169164867-F5AGWM5XQM2Q6TKHPDEK/service_3_sales.jpg</image:loc>
      <image:title>Services</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/1588168932191-W8URZ84T05TXS3GX7N2T/Service_1_clarify.jpg</image:loc>
      <image:title>Services</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/1588926001696-02Q9VY1N21JOSX6EX1K2/essentialiving-5ofN6_XtTcE-unsplash.jpg</image:loc>
      <image:title>Services</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/1589536090277-GMDTO1B2YY5M1R0Y3AQU/TCP_testimonials_template+%282%29.png</image:loc>
      <image:title>Services</image:title>
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  <url>
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    <lastmod>2026-01-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/1587763344070-MPSAJWFNIMAQXYAOSP51/Louise_profile</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/1588157480205-DA58IGS03KEODJZJT62S/TCP_bottle_v1.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Healthcare white papers Boost your visibility, leads and sales with expert B2B white paper writing tailored for busy healthcare, medical and biotech companies.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/1588168649089-291TDZ93IBUS4CVHKASP/Services_2_community.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Content writing and strategy Educate, motivate and inspire with B2B blog posts and case studies that position you as the go-to in your field.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/1588168788445-NKWPZYYH5QZLRK01SLXG/service_3_sales.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Website copywriting that sells Turn your website into your #1 salesperson with strategic copy that captivates and converts.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/1695991601040-YSNC6NG4OQO43E2961ZY/White+paper+graphic.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/1588949237110-CDFQG8S3OHEWQ9W4N3K9/Louise+Shanahan-78+copy.jpeg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/1589535004987-UHG9KVMPU3M161GWHKO3/TCP_testimonials_template.png</image:loc>
      <image:title>Home</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/1603893224715-HN20EAESOVFLXRMZCPYA/CHC+image.png</image:loc>
      <image:title>Home</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/90b63257-b2dc-4c53-be70-90d814715afb/Client+logos.png</image:loc>
      <image:title>Home</image:title>
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  <url>
    <loc>https://www.thecopyprescription.com/brandmessaging</loc>
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    <lastmod>2021-08-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/1588927186721-151U4U0CLUHSX17OFLRM/daria-shevtsova-zbWFT4eVopE-unsplash.jpg</image:loc>
      <image:title>Brand messaging</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/1588171180144-323BSYO460BLHYNX02KR/Brand_messaging_banner-01.jpg</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/1588284605446-8655DU589AGEKSSHDWS1/Cactus_nitty-01.jpg</image:loc>
      <image:title>Brand messaging - Walk away with a complete action plan for effortless communication wherever you need words – in your web copy, blog posts, sales pitches, awkward networking events and more. Now that’s bang for your buck.</image:title>
      <image:caption>Price: £2750 Turnaround time: 10 days</image:caption>
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  <url>
    <loc>https://www.thecopyprescription.com/copyhealthcheck</loc>
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    <lastmod>2021-11-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/1590432555550-LNYN2DH4B8VEW9IPBQMP/CHC+image.png</image:loc>
      <image:title>Copy Health Check</image:title>
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    <image:image>
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      <image:title>Copy Health Check</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/f1d899da-e6dd-4352-bb23-3b5fc2365604/Health+Hub.png</image:loc>
      <image:title>Copy Health Check</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/1590425010464-HLK8XT830YAF9RDWK0WZ/CHC+image+%281%29.png</image:loc>
      <image:title>Copy Health Check</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/1588173468354-PHXIG45OLGILJ09BSUUO/ruffa-jane-reyes-P6mdg0z5tHc-unsplash.jpg</image:loc>
      <image:title>Website Copywriting</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/cbebd508-9977-49b6-8fb4-309812cb30cf/avel-chuklanov-DUmFLtMeAbQ-unsplash.jpg</image:loc>
      <image:title>Website Copywriting</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/1589536090277-GMDTO1B2YY5M1R0Y3AQU/TCP_testimonials_template+%282%29.png</image:loc>
      <image:title>Website Copywriting</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/1588173776262-VLXFABQK5O4KPP1UM440/danielle-macinnes-IuLgi9PWETU-unsplash.jpg</image:loc>
      <image:title>Website Copywriting - Website and sales copy projects are priced on a per-project basis (because one size never fits all!). As a rough guide, a typical 5-page website project starts at £3500. The turnaround time for a website project is usually 4 weeks, but we can work around any big deadlines.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/1588173905187-EJ79114WR3I3PYR75LNE/CHC_service-01.jpg</image:loc>
      <image:title>Website Copywriting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/1588173933739-GZWAS9OB6GYQ982JZQ6E/CHC_service_2-01.jpg</image:loc>
      <image:title>Website Copywriting</image:title>
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    <lastmod>2025-10-01</lastmod>
    <image:image>
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    <lastmod>2022-06-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/1588171934537-XH2XFHKMBG7RAZOAO9OW/ben-kolde-FaPxZ88yZrw-unsplash.jpg</image:loc>
      <image:title>Content writing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/1588172270116-KDJFOEMR2MIFBGQVPJRA/bookblock-JPHPdqZrB3I-unsplash.jpg</image:loc>
      <image:title>Content writing</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/1589535895991-L39D6WZDZCPEN53F4XTJ/Untitled+design+%281%29.png</image:loc>
      <image:title>Content writing</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/1588284853240-CXQ3URTXQ67J9GLSK2NO/stil-n1J3mVYw_3k-unsplash.jpg</image:loc>
      <image:title>Content writing - A single blog post starts at £500 for 500 words, and we scale up from there, depending on word length and level of research required. This includes one round of revisions. Packages and monthly retainer options available.</image:title>
      <image:caption>Case studies, brochures and other long-form projects are priced on a per-project basis. For one-off projects I ask for a 50% deposit up front. Retainer packages are billed at the end of each month.</image:caption>
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    <loc>https://www.thecopyprescription.com/terms-and-conditions</loc>
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    <lastmod>2020-05-23</lastmod>
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  <url>
    <loc>https://www.thecopyprescription.com/powerday</loc>
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    <lastmod>2020-06-30</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/1588614805693-9C8ZOKY1EN7WZM77DYXW/hello-i-m-nik-MAgPyHRO0AA-unsplash.jpg</image:loc>
      <image:title>Copy in a day</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/1588614651695-QXPU24W50QOP3CLI6PZK/essentialiving-q5A46fd2ssE-unsplash.jpg</image:loc>
      <image:title>Copy in a day</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/1590435133831-KD0RTEDLGOEY40GEL30G/Power+day+%281%29.jpg</image:loc>
      <image:title>Copy in a day</image:title>
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  <url>
    <loc>https://www.thecopyprescription.com/privacy-policy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-06-30</lastmod>
  </url>
  <url>
    <loc>https://www.thecopyprescription.com/persuasionwebinar</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-10-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/1593592793997-QJYZJFSCXV5556958ES7/TCP_logo_black-01.png</image:loc>
      <image:title>Persuasion Webinar</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/1602688981421-YMSMLRZTATF151N1A7IB/Persuasion+Cheatsheet+A4.png</image:loc>
      <image:title>Persuasion Webinar</image:title>
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  <url>
    <loc>https://www.thecopyprescription.com/unoffice-hours</loc>
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    <priority>0.75</priority>
    <lastmod>2021-11-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/1636467620966-K3E5QX1D20BZPBB5A2HA/image-asset.jpeg</image:loc>
      <image:title>Unoffice Hours - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.thecopyprescription.com/whitepapers</loc>
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    <lastmod>2023-09-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/cbebd508-9977-49b6-8fb4-309812cb30cf/image-asset.jpeg</image:loc>
      <image:title>Healthcare White Papers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/4d469d49-0845-4720-90e7-2ae9dab0a6ee/image-asset.png</image:loc>
      <image:title>Healthcare White Papers</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/8fc72cf3-f0c1-4848-9a17-c426ecadfc16/image-asset.png</image:loc>
      <image:title>Healthcare White Papers</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/1588173746125-44NGQAKXI5GGOU0VQGLP/image-asset.jpeg</image:loc>
      <image:title>Healthcare White Papers</image:title>
      <image:caption>White papers, case studies and reports are priced per project. Expect to budget around £4000-£6000 for a 4000-word white paper, depending on the level of research required. The turnaround time is usually 4–8 weeks, but we can work around any big deadlines.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea35676b7a1fa65f47fca2e/1695991601040-YSNC6NG4OQO43E2961ZY/White+paper+graphic.png</image:loc>
      <image:title>Healthcare White Papers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thecopyprescription.com/white-paper-2023</loc>
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    <priority>0.75</priority>
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