How to write great health copy without bamboozling your readers. When you're an expert in something, it's easy to forget what beginner status feels like. Here are 5 principles for welcoming people in the digital door (and ultimately on their way to better health).

What I’ve done to get my GDPR ducks in a row. Trust-based marketing means building a community of people who want to hear from you. The introduction of GDPR is a nudge to take stock of your inbound marketing strategy - how are you using your website, blog and social media presence to attract the right people?